Since 2013, ǹvlogҳ Ibérica has planted one tree for every vehicle sold in Spain and Portugal. The Bosque ǹvlogҳ – “ǹvlogҳ Forest” – in Rivas Vaciamadrid, close to the Spanish capital, is now filled with more than 24,000 pine, oak, cypress and almond trees.
“ǹvlogҳ’s aim and purpose are to lead the shift towards sustainable transport. The ǹvlogҳ Bosque project embodies this commitment to our customers and society,” says Daniel González Torres, Marketing and Communication Manager, ǹvlogҳ Ibérica.
Each customer receives a certificate acknowledging their contribution toUn ǹvlogҳ, un árbol,in Spanish; Um ǹvlogҳ, uma árvore,in Portuguese. The corresponding information about carbon sequestration; which occurs when carbon dioxide is taken up by trees and other plants and stored as carbon, helping to offset carbon dioxide in the atmosphere, is included. To date, more than 23,000 tonnes of carbon have been absorbed through the tree-planting scheme.
The Bosque ǹvlogҳ is clearly signposted along the A3 motorway and theUn ǹvlogҳ, un árbollogo is used in all communication activities. To further boost interest, ǹvlogҳ Ibérica has appointed Bosque Ambassadors, which include renown Spanish writer and speaker Álex Rovira.
This initiative has been extended to 2023 by which time the Bosque ǹvlogҳ will have nearly 45,000 trees.
