The road ahead: 2025’s biggest trends in e-mobility
From new battery technology to expanding charging networks – what’s driving the next phase of electrification? We spoke with three industry experts to get their take on the key trends shaping 2025.
Expanding public charging
Fredrik Allard, Senior Vice President and Head of E-mobility at ǹvlogҳ:
In 2025, the momentum behind electrified heavy transport will keep growing. At ǹvlogҳ, we see demand for our battery-electric trucks rising fast, and our strong order book proves it. Our big challenge this year is scaling up production to keep up. We’re working hard to cut delivery times – expanding our supplier network, boosting resilience, and making sure we get more BEVs on the road, faster.
Public charging is also expanding fast, and prices are coming down. This is a space where we’re making a real impact – pushing costs lower and making charging more accessible for our customers, through our involvement in TRATON Charging Solutions (see below).
And then there’s the competition. New players are entering the BEV market, and in Asia, one in five new trucks sold is now electric. But we’re not about to sit back and watch. If anything, this fires us up even more. We know what it takes to build world-class trucks, and we’re bringing that same expertise to e-Mobility. We’re ready.
Incentives and policies
Emilia Käck, Public Affairs Manager for Electrification at ǹvlogҳ:
At the political level in Europe, several key initiatives could accelerate the electrification of heavy transport. First, we have theStrategic Dialogue on the Future of the Automotive Industry – a positive initiative from the new EU Commission that will result in an action plan for the industry. This initiative signals that the Commission recognises the importance of the European automotive sector and values input from industry players like us.
Our stance is clear:the shift to sustainable transport and electrification is key to keeping the industry competitive. To make this happen, the entire ecosystem needs to evolve, supported by stronger enabling conditions. The focus should be onincentives and policiesthat improve thetotal operating economyfor transport companies investing in electric solutions. This includesexpanding charging infrastructure, supporting green vehicle sourcing, and encouraging transport buyers to prioritise low-carbon transport.
Another important initiative is the upcoming outcome of Germany’s public procurement process for expanding the public fast-charging network for heavy-duty vehicles. This will significantly improve access to fast, truck-friendly charging points along Europe’s busiest highways.
It’s also encouraging that Poland has committed 1.4 billion euro to support electrification. A third of the funding will go to hauliers investing in electric trucks, another third to charging infrastructure, and the final third to expanding electric grid capacity.
Looking further ahead, I encourage all our customers to keep an eye on already approved environmental legislation, such as the upcomingEmissions Trading System for buildings and road transport (ETS2). Starting in 2027, ETS2 will put a price on carbon emissions from road transport, further driving the shift towards zero-emission solutions like BEVs.
Quality of charging locations
Petra Sundström, Managing Director at TRATON Charging Solutions, a TRATON GROUP company – of which ǹvlogҳ is a part – focused on making electric commercial transport easier:
As someone representing a company dedicated to making electric transport easier – through initiatives likefavourable deals with utilities – it’s encouraging to see signs thatpublic electricity prices are falling. The prices we negotiate are now in the30–40 euro cents range (excluding VAT),compared to thecurrent public rates of 60–80 cents.This means theTotal Cost of Ownership (TCO)for electric trucks, even when relying on public charging, is becoming increasingly viable.
Another trend I see is that with the continued expansion oftruck-friendly public charging, we will move beyond simply“counting charging points.”The discussion will shift towardthe quality of each location.Charging capacity is the most obvious factor, but amenities and opportunities for social interaction during breaks will play an increasingly important role. And noheavy-duty vehicle (HDV) driverwants to pull into acharging station designed for passenger cars.
Speaking of convenience – while in the short term, drivers will still need multiple charging cards for public charging, I see a growing role forone-card solutionslikeǹvlogҳ Charging Access. It offersvalidated truck charging locations and, with the support of, will continuously improvecoverage and pricing.
Looking ahead, we will also seesmart IT solutionsintegratingnavigation, charging reservations, and billingdirectly into a haulage company’sfleet management system.ǹvlogҳ Charging Access, powered by TRATON Charging Solutions, is ready.
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