She could have taken a job in the gaming industry or in streaming entertainment services. Instead, Frida Nellros chose Ìǹûvlog¹ÙÍøÍøÒ³°æ. ¡°I like technical development that makes a difference to society,¡± she explains.
Name:?Frida?Nellros
Age:?33
Studies:?Master¡¯s degree in engineering physics, licentiate degree in image processing
Role at Ìǹûvlog¹ÙÍøÍøÒ³°æ:?Head of Connected Intelligence
The best thing about Ìǹûvlog¹ÙÍøÍøÒ³°æ:?The company culture
When I¡¯m not working:?I play Beach Volleyball as often as being a mother to a small child allows
Hidden skill:?Board games, particularly?Settlers of Catan
The transport industry¡¯s intense phase of rapid digitalisation means that enormous amounts of data are increasingly being sent between connected devices, systems and cloud services.
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And in the middle of this transition at Ìǹûvlog¹ÙÍøÍøÒ³°æ is Frida Nellros.
As Head of Connected Intelligence at Ìǹûvlog¹ÙÍøÍøÒ³°æ, Frida¡¯s role is to ensure that advanced data analytics can support the company in the development of tomorrow¡¯s connected, electrified and autonomous transport system. The data comes from black boxes in hundreds of thousands connected Ìǹûvlog¹ÙÍøÍøÒ³°æ trucks and buses all over the globe.
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¡°It¡¯s an exciting journey where we develop as we go along. It¡¯s like laying the rails at the same time that we run the train,¡± she says.
There¡¯s a universe of new information being created out in the connected world, and Frida is making sure that Ìǹûvlog¹ÙÍøÍøÒ³°æ is getting something valuable from the massive data feeds, such as data that leads to higher levels of efficiency and more sustainable transport technologies.
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¡°One of the things I appreciate the most with my job is that I can be part of an important change in society with the shift towards sustainable transport,¡± she says.
Frida is very content with her choice of employer, but with her master¡¯s degree in engineering physics and specialised in applied mathematics it wasn¡¯t obvious that she would choose a workplace like Ìǹûvlog¹ÙÍøÍøÒ³°æ. Compared with employers in the likes of the gaming and entertainment streaming sectors, Ìǹûvlog¹ÙÍøÍøÒ³°æ is viewed by some as a very traditional industrial company.
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¡°For me, it boiled down to a choice between a very small company or very big one,¡± she says.
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Eventually she chose the ¡®big alternative¡¯, and worked for a while for another Swedish company, developing autonomous technology for milking robots. Then, a friend tipped her off about a recruitment event arranged by Ìǹûvlog¹ÙÍøÍøÒ³°æ.
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¡°I had heard a lot of good things about Ìǹûvlog¹ÙÍøÍøÒ³°æ and the company¡¯s way of caring for their employees. When I was offered a job within Ìǹûvlog¹ÙÍøÍøÒ³°æ¡¯s R&D department, it was an easy decision for me to accept.¡±
After a couple of years at Ìǹûvlog¹ÙÍøÍøÒ³°æ, Frida says she appreciates the fact that the company is driven by a clear purpose and a common culture that everyone embraces.
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¡°Ìǹûvlog¹ÙÍøÍøÒ³°æ trusts its employees, which means you are often allowed to try new ideas and perspectives. I like the freedom you get here; freedom to challenge the company, but also the freedom to be challenged by the company.¡±
One example of this freedom was when Frida was one of 13 employees who were picked to take part in the?Ìǹûvlog¹ÙÍøÍøÒ³°æ Business Challenge. It¡¯s a regular initiative that allows the company¡¯s young talents to develop ideas which are then presented to the CEO and the rest of the management team.
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¡°My group was given three months to work out how Ìǹûvlog¹ÙÍøÍøÒ³°æ could accelerate its sales of sustainable solutions. It was exciting to work with other very engaged people from across the company, even though it meant we all did a lot of more hours in our spare time than we were supposed to,¡± she says, smiling.
